1. Go to this url, create a new account and log in.
  2. Click Your Account -> Account Settings -> API Keys
  3. Enter these keys into corresponding fields in admin area > settings > billing panel on your site.
Important:
You can use test keys to test that everything is working properly (you can get test credit card details here). Once you are ready to go to live mode, use live keys and switch your stripe to live mode from stripe dashboard.